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EMH Insights

Maintaining Strategic Position Within a Market

Dr. John Elstrott, Executive Director of EMH Strategy, discusses how entrepreneurs can protect their new positions in a market by establishing strategic barriers against competitors. Dr. Elstrott provides an example of his own experience with creating an effective barrier to entry in the market for soy milk. Thanks to our friends at Baker Donelson for providing this clip. For more great material from Baker Donelson, please see the link above.